Wednesday, 12 January 2011

3 Titles for my Design Context Book

Using my chosen themes / subjects and design disciplines form the design strategy workshop this afternoon I generated potential book titles for my Design Context publication. 
All of which need tweaking but good to get my brain going and start to focus in on what I really want to produce.
Our given format for generation:
A(n) ..................... investigation of ..................... with a focus on .....................


1. A cultural investigation of music promotion with a focus on print production.


Chapters (in no particular order):
1. Finishing.
2. Industry experts, studios and personal inspiration. 
3. Packaging.
4. Promotional techniques / distribution.
5. Branding & Typography.
6. Materials.
7. Brand Equity / artist as a brand - how equity is aquired.
8. Trends.
9. Genre.
10. Marketing.




2. A typographic investigation of live music with a focus on promotion.

Chapters (in no particular order):
1. Finishing.
2. Industry experts, studios and personal inspiration. 
3. Context.
4. Distribution.
5. Branding & Typography.
6. Poster design.
7. Layout & composition.
8. Cultural trends.
9. Use of colour.
10. Marketing.


3. A research investigation of print with a focus on professional opinion.

Chapters (in no particular order):
1. Finishing.
2. Industry experts / studios interviews. 
3. Context.
4. Distribution.
5. Art direction + building brand equity.
6. Formats.
7. Layout & composition.
8. Paper
9. Use of colour / ink.
10. My own opinions / conclusion.

These are all very rough. Like I say, it's good to get my brain thinking about the context of my book and more importantly the content of it.
Out of all of the above initial ides I like the third the best. Gathering professional opinions on print through interviews would be amazing and very insightful for my own design practice. 
This triangulation could also be helpful when writing and generating my own briefs.

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