Having established that the underline approach for the floor colours works well we applied it to the existing underline conventions used in the rest of the campaign:
The floor colour is still very obvious but remains subtle at the same time (if that makes any sense) I guess what I am trying to say is that the thiner weight of line helps to make the treatment look more considered and refined - very much an awareness we are trying to display in our design approach to the whole of the end of year show brief.
Applied to all courses:





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