The Surface Pattern tutors are keen to not hand out their course book willy-nilly at UCAS events and trade shows so they requested us to create a series of 5 postcards.
Their thinking is that through this request process they can find out exactly who is contacting them (school leaver, FD leaver or industry professional). This process will help them to prioritise who should receive a book. For example a GCSE student is less likely to receive on than an industry professional. This should help to reduce loss of their finite yearbook stock and ensure they go to good leads / potential offers.
Their predicted order was 2500 postcards (5x500), so Ian contacted our good friend Clive at Duffield to get a quote for the job. The job will be printed onto the same stock as the front cover of the book (uncoated) different to the below quote. Otherwise the quote is accurate.
The concept of the postcard job is pretty simple - provide a space for potential individuals to give details in order to receive the book and also use a varied selection images to provide a good overview of the work produced on the course. It's important to remember that these will be displayed on tables at trade fairs and would act as a mini portfolio in conjunction with our book.
After I'd finished designing the custom type for the cover I joined Charlotte in designing the postcards themselves.
She had begun with the reverse layout of the cards, sticking to the type rules set down in our books editorial design.
A good start but elements needed tweaking so we enlarged and repositioned the postal address. I also reduced the stamp affix area and tightened up the type / line layout on the left hand side of the card. This not only adds structure but there is now far more room for the recipient to write their address. Finally we added the College logo and contact details.
The last thing we did was to change the line spacing of the course name in the address to provide more distinction between it and the rest of the address.
On the reverse we wanted to keep it simple - just using the course book name in custom type with the course name and college logo. Our only trouble was agreeing where to place the elements.
Centrally aligned:
No Logo (as its on the reverse):
Course name underlining the book name + logo in bottom right:
This is my personal favorite because the reduced logo size and position helps to interfere less with the image. Perhaps we should get rid of the information all together so that maximum emphasis is placed on the work. After all, the information will still be on the reverse. This might make the cards more 'desirable' and collected.
We're going to print some digital proofs to show to the tutors and take it from their. A good starting point nonetheless.
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