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Was the decision to operate as a multidisciplinary studio something you aimed for at KentLyons' inception?
Yes, we get bored pretty quickly. We wanted many fingers in many pies. We could have easily settled into a rigid job position (project manager, programmer) each but we feel that it is much better and productive to have an understanding of many processes, if not only for our own personal sanity.
What are the benefits from operating as a multidisciplinary studio?
Never a dull day.
Are studios that specialise in one area of design (print, web etc) at a competitive disadvantage?
Not really as clients still like the reassurance that a company has done what they require a million times... however the client is at a competitive disadvantage as what they receive can sometimes be run of the mill without the advantage of more lateral thinking
A sad thought but… are JPEGs the new album covers? Is there still a place for printed matter in graphic design?
Of course not. Of Course.
What one development (software, technology, theory etc) do you believe will have the biggest impact on your work in the next ten years?
Touch screens are changing the way users behave and interact with content.
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His responses are very honest. I'd have to agree that I am now switched on to the idea of working in a multidisciplinary studio because I think it will provide me with a much richer understanding of full service design and in his words i'll never have a dull day. It is exciting to think about receiving a brief and working out the possibilities it may have across many different types of distribution. What KentLyons do very well is exploit this by providing their customers with complete packages that transcend delivery - this in tern boosts the clients brand equity and public perception. You cant put a price on quality - especially when all deliverables across many disciplines are to a super high quality.
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